Air Jordan Shoes

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The shoe was originally named the Air Jordan Revolution

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The shoe was originally named the Air Jordan Revolution and incorporated Mike’s personality into the design concept. In the end, Nike decided to keep the Roman numeral system for marketing reasons and it also introduced us to Mars Blackmon after the brand decided to hire Brooklyn native Spike Lee to direct and star in the commercial. The gamble ended up being another win for the brand and 25 years later its iconic status isn’t up for debate.  Another timeless moment that helped etch the sneaker in history was MJ taking flight in the IIIs from the free-throw line during Chicago’s All-Star Weekend and winning the Slam Dunk Contest—earning MVP honors in the black/cement pair during the game itself didn’t hurt either.

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