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Take the launch of the retro Air Jordan XI “Legend Blue” on Dec

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Take the launch of the retro Air Jordan XI “Legend Blue” on Dec. 20. It sold out on Nike’s website in three hours. Other retailers also quickly emptied their supply. At an average price of $180, according to SportScanInfo, Nike sold more than $80 million of the “Legend Blue” within its first week with most of the sales on the first day. This is one style over one week. For perspective, Adidas, Under Armour, Reebok and every other non-Nike/Jordan brand sold a cumulative total of $190 million for all its basketball styles over the 52 weeks of 2014 in the U.S. That is the power of Jordan.

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