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Court Purple’ Air Jordan 1s Set to Release This Year

Following up the teasers of a “Pine Green” Air Jordan 1 due out later this year, new images have emerged of yet another new coloreway of the iconic signature sneaker that showcase a “Court Purple” look. This pair uses a familiar color blocking seen on the popular silhouette with a white leather mid panel and […]

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Nike Adds Flyknit to the Footscape Woven Chukka

Nike’s Footscape Woven Chukka has long had a cult following among the cozy set, and the brand may have found a way to make the model even more comfortable. Enter Flyknit, which has been applied across the top of the Footscape Woven Chukka’s upper in place of the model’s usual leather, suede, or most recently, […]

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Another Familiar Color Comes to the Air Max 97 Plus

Nike is following up the return of the Air Max Plus’ 2008 “Shock Orange” colorway on the Air Max 97 Plus with another style that originally launched that same year. This upcoming pair of the hybrid silhouette sports a white mesh Air Max Plus upper with gradient overlays that flow from navy blue to metallic […]

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Nike’s ‘Nautical Redux’ Pack Almost Ready to Set Sail

Nike resurrects its maritime design concept with the appropriately named “Nautical Redux” Pack, expected to begin rolling out this summer. Included in the collection are two make-ups of the Air Force 1—both low and high-top. The retro hoop shoes are styled in navy and sail leather, with nautical print detailing, mini-Swoosh forefoot branding and sail […]

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“Just Don” in place of the original Nike Air logo

Love them or hate them, Don C’s new Jordan Legacy 312 shoes have already generated a fair amount of buzz, and they don’t even have a confirmed release date yet. Ahead of the official launch, the Just Don designer shared an on-foot look at a final sample of the hybrid sneakers. With a colorway that […]

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The shoe was originally named the Air Jordan Revolution

The shoe was originally named the Air Jordan Revolution and incorporated Mike’s personality into the design concept. In the end, Nike decided to keep the Roman numeral system for marketing reasons and it also introduced us to Mars Blackmon after the brand decided to hire Brooklyn native Spike Lee to direct and star in the […]

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The Air Jordan I wasn’t changing the game with innovation at the time

To think, the first Air Jordan almost never even existed after Michael was so adamant that his agent get him a deal with adidas. Nike made it happen and the vision was to treat its new star like a tennis player, which at the time was the sport that had the best sneaker endorsements. The […]

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Jordan aligned with Novant

Jordan’s two-year agreement with Novant Health expired last year. Jordan aligned with Novant, in part, as a carrot for the healthcare company to sign a team sponsorship deal in the 2012 with the former Bobcats, who changed their name to the Hornets ahead of the current NBA season (Novant remains a team sponsor).

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Jordan retired for a third and final time a dozen years ago

Jordan retired for a third and final time a dozen years ago, but he still resonates with the public like few other people on the planet. He rates higher than any current of former athlete when it comes to consumer perception, according to market research firm Repucom. He ranks fourth among all celebrities in the […]

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Nike created the famous “Jumpman” logo…

Then, in 1987, Nike created the famous “Jumpman” logo…and the rest is history. The shoes were already well-received, but after that they just exploded in popularity. First, the Jumpman logo was just on the shoes. Then it popped up on T-shirts, pants, socks, and everything you could imagine. Nike went from the gutsy startup company […]

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