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Moore-conceived Jumpman logo on the revolutionary Air Jordan IIIs

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Michael wasn’t too big on signing with Nike from the start and after two of the people who did the most to bring him to the brand (Peter Moore and Rob Strasser) left, he was considering a change of scenery as well—his initial deal was up in 1988. In the end, it was young designer Tinker Hatfield’s incorporation of the elephant print and the Moore-conceived Jumpman logo on the revolutionary Air Jordan IIIs (and Michael’s dad telling MJ that Nike had his best interest at heart) that convinced him to stay.

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