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London’s Punk Heritage Inspires Kim Jones’ Nike ‘Football Reimagined’ Collection

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Circumventing the expected sports-specific approach, Kim Jones channeled style from London’s King’s Road for his “Football Reimagined” Nike footwear and apparel collection. The vision was to fuse avant garde tailoring with modern sports tech.

“That whole punk era was all about proportions that gave power to the wearer,” Jones told Nike. “I was inspired by the idea of DIY of the time – cutting up and putting things back together – to create something new.”


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