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Kid Cudi Spotted In ‘Ghost Green’ Don C x Jordan Legacy 312

Earlier this week, Don C provided an on-feet look at his upcoming Jordan Legacy 312 collab, but now we get a look at a new colorway of the hybrid courtesy of Kid Cudi. Spotted during Kanye West’s birthday party over the weekend, Cudi rocks the “Ghost Green” version of the model. The upcoming colorway features […]

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Savage Season 15 Comes to an End

It was like the final scene from Infinity War, as the Thanos-like juggernaut known as the Golden State Warriors made quick and easy work of the Cleveland Cavaliers in the NBA Finals, completing a 4-game sweep at Quicken Loans Arena last night. LeBron James put forth an admirable effort, but the Cavs were simply (and […]

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The Air Jordan 10 Inherits the Iconic ‘Cement’ Look

It looks like the popular “Cement” colorway of the Jordan line will be making its way to the Air Jordan 10 this summer. Mostly recognized from its appearance on the “White Cement” Air Jordan 4, the iconic paint speckles cover the entire light smoke grey leather upper of the retro, with black filling the liner, […]

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Nike Brings Back the Little Posite Pro

Nike is set to release a brand new colorway of the Little Posite Pro. This time, the child sized version of the retro basketball sneaker will be offered in a “Gym Blue” color scheme. A white Foamposite material makes up a majority of the upper with gym blue being used on the leather eyelets, mesh […]

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helping the Jordan II legacy carry on

The Jordan II originally only dropped in two colorways as well as a low-top version during it’s first run, again completely opposite of the Jordan I that released in a countless number of color combinations. The shoe was a staple on shows like A Different World, proving it was just as coveted for off-the-court fashion […]

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And all this before the shoe even hit the market.

The Jordan I’s $65 price tag at the time had people balking at grabbing a pair but NBA commissioner David Stern ended up being the one with the best “marketing plan” for the sneaker. After MJ stepped out on the floor in the infamous black and red Is that Mike himself said looked like the […]

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the Jordan Brand at the All-Star game in New York this year

Nike kicked off its 30th anniversary celebration of the Jordan Brand at the All-Star game in New York this year. It included a Michael Jordan-themed interactive experience in Manhattan and a pop-up store in Brooklyn. The Jordan Brand has a host of roughly 30 current NBA players under contract, who showcase the product on the […]

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Nike created the famous “Jumpman” logo…

Then, in 1987, Nike created the famous “Jumpman” logo…and the rest is history. The shoes were already well-received, but after that they just exploded in popularity. First, the Jumpman logo was just on the shoes. Then it popped up on T-shirts, pants, socks, and everything you could imagine. Nike went from the gutsy startup company […]

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Jordan himself rates higher than any athlete in consumer perception

Jordan himself rates higher than any athlete in consumer perception, according to market research firm Repucom. He ranks 12th globally. The only other athlete in the top 20 was David Beckham. Jordan’s 98% awareness level in the U.S. is on par with President Barack Obama in the States.

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The Sneaker culture was created in the street

The Sneaker culture was created in the streets. It was in the hood. The Internet didn’t dictate what was cool and what was hot. It’s something kids in the city created. It goes hand in hand with hip-hop. As hip-hop grew, Jordan sneaker culture grew. As people saw the sneakers on rappers’ feet, they wanted […]

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