Air Jordan Shoes

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Fire Red 3s

helping the Jordan II legacy carry on

The Jordan II originally only dropped in two colorways as well as a low-top version during it’s first run, again completely opposite of the Jordan I that released in a countless number of color combinations. The shoe was a staple on shows like A Different World, proving it was just as coveted for off-the-court fashion […]

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And all this before the shoe even hit the market.

The Jordan I’s $65 price tag at the time had people balking at grabbing a pair but NBA commissioner David Stern ended up being the one with the best “marketing plan” for the sneaker. After MJ stepped out on the floor in the infamous black and red Is that Mike himself said looked like the […]

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the Jordan Brand at the All-Star game in New York this year

Nike kicked off its 30th anniversary celebration of the Jordan Brand at the All-Star game in New York this year. It included a Michael Jordan-themed interactive experience in Manhattan and a pop-up store in Brooklyn. The Jordan Brand has a host of roughly 30 current NBA players under contract, who showcase the product on the […]

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Nike created the famous “Jumpman” logo…

Then, in 1987, Nike created the famous “Jumpman” logo…and the rest is history. The shoes were already well-received, but after that they just exploded in popularity. First, the Jumpman logo was just on the shoes. Then it popped up on T-shirts, pants, socks, and everything you could imagine. Nike went from the gutsy startup company […]

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Jordan himself rates higher than any athlete in consumer perception

Jordan himself rates higher than any athlete in consumer perception, according to market research firm Repucom. He ranks 12th globally. The only other athlete in the top 20 was David Beckham. Jordan’s 98% awareness level in the U.S. is on par with President Barack Obama in the States.

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The Sneaker culture was created in the street

The Sneaker culture was created in the streets. It was in the hood. The Internet didn’t dictate what was cool and what was hot. It’s something kids in the city created. It goes hand in hand with hip-hop. As hip-hop grew, Jordan sneaker culture grew. As people saw the sneakers on rappers’ feet, they wanted […]

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A New Air Jordan 3 GS Emerges For Holiday 2016

Fresh off a preview of the upcoming Air Jordan 12 GS “Purple Dust”, today we get a look at another decidedly North Carolina-inspired grade school exclusive release with the timely bring back of the Air Jordan 3. Known as the Air Jordan 3 Purple Dust, this pair will release on October 29th for $140 USD […]

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Chris Paul Shows Off Air Jordan III “Red October”

Could another highly coveted Air Jordan III be releasing before the ‘Nike Air’-branded ’Black Cement’ 88s?  The ‘Red October’ theme is one of the hottest in the sneaker world at the moment, and the Jordan 3 ‘Legends of the Summer’ as seen on the Jay Z/Justin Timberlake concert tour would be right up there with […]

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Mens Air Jordan 3 Retro 136064-120 Cheap Sale

Jordan Brand is finally re-releasing one of the favourites from its signature line. The “Fire Red 3’s”. It was last seen on the shelves in 2007. Everything on the shoe stays true to its original form with hints of grey along the outsole. The beloved “Fire Red” accents make their return on the midsole and […]

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Justin Timberlake x Air Jordan III “Red”

Rumors of an all-red Air Jordan III have been swirling round – is this what we should be looking forward to? Justin Timberlake continues his Legends of the Summer x Air Jordan PE giveaway in Los Angeles, switching from the Air Jordan 1 to this incredible all-red Air Jordan III. The tonal red upper is […]

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