Air Jordan Shoes

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The Jordan II was the only pair of Jordans to be made in Italy

After all of the success of the Jordan I, Nike did a complete 180 with the design of the Air Jordan II. Once again Peter Moore was behind the design board and he broke every rule. The shoe was the first Nike shoe to not feature Swoosh branding anywhere on the sneaker. It was a […]

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And all this before the shoe even hit the market.

The Jordan I’s $65 price tag at the time had people balking at grabbing a pair but NBA commissioner David Stern ended up being the one with the best “marketing plan” for the sneaker. After MJ stepped out on the floor in the infamous black and red Is that Mike himself said looked like the […]

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there’s a lot to learn when it comes to Air Jordans and their history

Air Jordans have been an intricate part of the sneaker game since they were first introduced in 1985. Whether it was the Jordan 1 getting banned, MJ dunking from the foul line in the Jordan 2, or making us believe he could fly in the Air Jordan 3, our memories our filled with Air Jordan […]

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Jordan has not replicated those successes in the owner’s suit

For all of his achievements as a player and shoe salesman, Jordan has not replicated those successes in the owner’s suite. He disastrously nabbed Kwame Brown as the No. 1 overall pick in the 2001 NBA draft when Jordan was the top executive and minority owner of the Washington Wizards. The Bobcats posted the worst […]

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Jordan retired for a third and final time a dozen years ago

Jordan retired for a third and final time a dozen years ago, but he still resonates with the public like few other people on the planet. He rates higher than any current of former athlete when it comes to consumer perception, according to market research firm Repucom. He ranks fourth among all celebrities in the […]

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the Jordan Brand at the All-Star game in New York this year

Nike kicked off its 30th anniversary celebration of the Jordan Brand at the All-Star game in New York this year. It included a Michael Jordan-themed interactive experience in Manhattan and a pop-up store in Brooklyn. The Jordan Brand has a host of roughly 30 current NBA players under contract, who showcase the product on the […]

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Did Jordan get to be a worldwide superstar because of his basketball skills alone? Of course not! Nike and Air Jordans had as much to do with it as anything. In fact, it’s probably the penultimate example of innovative marketing. Before Air Jordans, there were no signature shoes – just sponsorships. Before Air Jordans, NBA […]

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Nike has done it again

Nike has done it again. The company’s introduction of the Air Jordan 11 Retro Concords on the Friday before Christmas generated long lines of people waiting, sometimes all night, to be amongst the first to shell out $180 for these shoes at retailers around the country. And $180 is only the list price. Some re-sellers […]

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Air Jordan 11 Retro Concords are already a big hit.

In addition to being a graphic representation of the brand that gets quickly implanted in buyer brains, the swoosh becomes a brand validator that gives status and recognition to the buyer. It’s a short-cut to purchase that overcomes even price barriers of $180, $349 or even $1,000 for one pair of athletic shoes. For the […]

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Jordan branded shoes

These three figures are resale prices for three different Jordan branded shoes, the Air Jordan 11 (blackout), UNDFTD X Air Jordan 4 and the Air Jordan 10 and 12 OVO editions. In all three cases these were limited editions or one off shoe releases. However for the product to re-sell for so many times more […]

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