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Air Jordans Retro

The shoe was originally named the Air Jordan Revolution

The shoe was originally named the Air Jordan Revolution and incorporated Mike’s personality into the design concept. In the end, Nike decided to keep the Roman numeral system for marketing reasons and it also introduced us to Mars Blackmon after the brand decided to hire Brooklyn native Spike Lee to direct and star in the […]

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Moore-conceived Jumpman logo on the revolutionary Air Jordan IIIs

Michael wasn’t too big on signing with Nike from the start and after two of the people who did the most to bring him to the brand (Peter Moore and Rob Strasser) left, he was considering a change of scenery as well—his initial deal was up in 1988. In the end, it was young designer […]

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helping the Jordan II legacy carry on

The Jordan II originally only dropped in two colorways as well as a low-top version during it’s first run, again completely opposite of the Jordan I that released in a countless number of color combinations. The shoe was a staple on shows like A Different World, proving it was just as coveted for off-the-court fashion […]

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The Air Jordan I wasn’t changing the game with innovation at the time

To think, the first Air Jordan almost never even existed after Michael was so adamant that his agent get him a deal with adidas. Nike made it happen and the vision was to treat its new star like a tennis player, which at the time was the sport that had the best sneaker endorsements. The […]

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Jordan has not replicated those successes in the owner’s suit

For all of his achievements as a player and shoe salesman, Jordan has not replicated those successes in the owner’s suite. He disastrously nabbed Kwame Brown as the No. 1 overall pick in the 2001 NBA draft when Jordan was the top executive and minority owner of the Washington Wizards. The Bobcats posted the worst […]

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Jordan aligned with Novant

Jordan’s two-year agreement with Novant Health expired last year. Jordan aligned with Novant, in part, as a carrot for the healthcare company to sign a team sponsorship deal in the 2012 with the former Bobcats, who changed their name to the Hornets ahead of the current NBA season (Novant remains a team sponsor).

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Jordan also has seven restaurants

Nike royalties provide the bulk of Jordan’s annual earnings, but he still has sponsorship deals in place with other long-time partners: Gatorade , Hanes, Upper Deck, 2K Sports and Five Star Fragrances. For this year’s NBA All-Star game and as part of its 50th anniversary celebration, Gatorade digitally remastered its famous “Be Like Mike” ad, […]

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the Jordan Brand at the All-Star game in New York this year

Nike kicked off its 30th anniversary celebration of the Jordan Brand at the All-Star game in New York this year. It included a Michael Jordan-themed interactive experience in Manhattan and a pop-up store in Brooklyn. The Jordan Brand has a host of roughly 30 current NBA players under contract, who showcase the product on the […]

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the Air Jordan 1 was banned 31 years ago

We’ve been led to believe that the black and red colorway of the Air Jordan 1 was banned 31 years ago. But was it really? The Air Jordan 1 is a mysterious shoe that originally released in all sorts of colorways, and in order to gather the history and evolution of the brand, we must […]

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The last commercial Spike would do was in 2005 for the Air Jordan 20.

Air Jordans, now commonly known as Jordan Brand has a long and rich history starting from 1985 when the first model was released, the Air Jordan 1.Not only was Michael Jordan defying gravity and schooling opponents, but his Air Jordans were sought after because everybody wanted to be like Mike. It wasn’t all fun and […]

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