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Air Jordan 31

Moore-conceived Jumpman logo on the revolutionary Air Jordan IIIs

Michael wasn’t too big on signing with Nike from the start and after two of the people who did the most to bring him to the brand (Peter Moore and Rob Strasser) left, he was considering a change of scenery as well—his initial deal was up in 1988. In the end, it was young designer […]

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And all this before the shoe even hit the market.

The Jordan I’s $65 price tag at the time had people balking at grabbing a pair but NBA commissioner David Stern ended up being the one with the best “marketing plan” for the sneaker. After MJ stepped out on the floor in the infamous black and red Is that Mike himself said looked like the […]

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The Air Jordan I wasn’t changing the game with innovation at the time

To think, the first Air Jordan almost never even existed after Michael was so adamant that his agent get him a deal with adidas. Nike made it happen and the vision was to treat its new star like a tennis player, which at the time was the sport that had the best sneaker endorsements. The […]

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Jordan was approved as majority owner

But his timing in buying majority control in the Hornets was impeccable. Jordan was approved as majority owner in March 2010 in a deal that valued the club at only $175 million, excluding Jordan’s agreement to cover loses. NBA values have soared since then with new TV contracts and Steve Ballmer’s blockbuster $2 billion bid […]

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Jordan has not replicated those successes in the owner’s suit

For all of his achievements as a player and shoe salesman, Jordan has not replicated those successes in the owner’s suite. He disastrously nabbed Kwame Brown as the No. 1 overall pick in the 2001 NBA draft when Jordan was the top executive and minority owner of the Washington Wizards. The Bobcats posted the worst […]

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Jordan also has seven restaurants

Nike royalties provide the bulk of Jordan’s annual earnings, but he still has sponsorship deals in place with other long-time partners: Gatorade , Hanes, Upper Deck, 2K Sports and Five Star Fragrances. For this year’s NBA All-Star game and as part of its 50th anniversary celebration, Gatorade digitally remastered its famous “Be Like Mike” ad, […]

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Jordan retired for a third and final time a dozen years ago

Jordan retired for a third and final time a dozen years ago, but he still resonates with the public like few other people on the planet. He rates higher than any current of former athlete when it comes to consumer perception, according to market research firm Repucom. He ranks fourth among all celebrities in the […]

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the Jordan Brand at the All-Star game in New York this year

Nike kicked off its 30th anniversary celebration of the Jordan Brand at the All-Star game in New York this year. It included a Michael Jordan-themed interactive experience in Manhattan and a pop-up store in Brooklyn. The Jordan Brand has a host of roughly 30 current NBA players under contract, who showcase the product on the […]

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Take the launch of the retro Air Jordan XI “Legend Blue” on Dec

Take the launch of the retro Air Jordan XI “Legend Blue” on Dec. 20. It sold out on Nike’s website in three hours. Other retailers also quickly emptied their supply. At an average price of $180, according to SportScanInfo, Nike sold more than $80 million of the “Legend Blue” within its first week with most […]

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It was not the Air Jordan 1

Keep in mind that the uniform style worn during Michael’s rookie season were different. The road jerseys consisted of black script lettering for Chicago along the chest and the home jerseys with the Bulls team name in red. After the 1984-85 NBA season, the Bulls sported a new uniform style which is similar to what […]

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