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Air Jordan 29

The shoe was originally named the Air Jordan Revolution

The shoe was originally named the Air Jordan Revolution and incorporated Mike’s personality into the design concept. In the end, Nike decided to keep the Roman numeral system for marketing reasons and it also introduced us to Mars Blackmon after the brand decided to hire Brooklyn native Spike Lee to direct and star in the […]

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Moore-conceived Jumpman logo on the revolutionary Air Jordan IIIs

Michael wasn’t too big on signing with Nike from the start and after two of the people who did the most to bring him to the brand (Peter Moore and Rob Strasser) left, he was considering a change of scenery as well—his initial deal was up in 1988. In the end, it was young designer […]

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helping the Jordan II legacy carry on

The Jordan II originally only dropped in two colorways as well as a low-top version during it’s first run, again completely opposite of the Jordan I that released in a countless number of color combinations. The shoe was a staple on shows like A Different World, proving it was just as coveted for off-the-court fashion […]

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The Jordan II was the only pair of Jordans to be made in Italy

After all of the success of the Jordan I, Nike did a complete 180 with the design of the Air Jordan II. Once again Peter Moore was behind the design board and he broke every rule. The shoe was the first Nike shoe to not feature Swoosh branding anywhere on the sneaker. It was a […]

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And all this before the shoe even hit the market.

The Jordan I’s $65 price tag at the time had people balking at grabbing a pair but NBA commissioner David Stern ended up being the one with the best “marketing plan” for the sneaker. After MJ stepped out on the floor in the infamous black and red Is that Mike himself said looked like the […]

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The Air Jordan I wasn’t changing the game with innovation at the time

To think, the first Air Jordan almost never even existed after Michael was so adamant that his agent get him a deal with adidas. Nike made it happen and the vision was to treat its new star like a tennis player, which at the time was the sport that had the best sneaker endorsements. The […]

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there’s a lot to learn when it comes to Air Jordans and their history

Air Jordans have been an intricate part of the sneaker game since they were first introduced in 1985. Whether it was the Jordan 1 getting banned, MJ dunking from the foul line in the Jordan 2, or making us believe he could fly in the Air Jordan 3, our memories our filled with Air Jordan […]

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Jordan was approved as majority owner

But his timing in buying majority control in the Hornets was impeccable. Jordan was approved as majority owner in March 2010 in a deal that valued the club at only $175 million, excluding Jordan’s agreement to cover loses. NBA values have soared since then with new TV contracts and Steve Ballmer’s blockbuster $2 billion bid […]

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Jordan aligned with Novant

Jordan’s two-year agreement with Novant Health expired last year. Jordan aligned with Novant, in part, as a carrot for the healthcare company to sign a team sponsorship deal in the 2012 with the former Bobcats, who changed their name to the Hornets ahead of the current NBA season (Novant remains a team sponsor).

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Jordan also has seven restaurants

Nike royalties provide the bulk of Jordan’s annual earnings, but he still has sponsorship deals in place with other long-time partners: Gatorade , Hanes, Upper Deck, 2K Sports and Five Star Fragrances. For this year’s NBA All-Star game and as part of its 50th anniversary celebration, Gatorade digitally remastered its famous “Be Like Mike” ad, […]

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