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Air Jordan 28

The shoe was originally named the Air Jordan Revolution

The shoe was originally named the Air Jordan Revolution and incorporated Mike’s personality into the design concept. In the end, Nike decided to keep the Roman numeral system for marketing reasons and it also introduced us to Mars Blackmon after the brand decided to hire Brooklyn native Spike Lee to direct and star in the […]

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The Air Jordan I wasn’t changing the game with innovation at the time

To think, the first Air Jordan almost never even existed after Michael was so adamant that his agent get him a deal with adidas. Nike made it happen and the vision was to treat its new star like a tennis player, which at the time was the sport that had the best sneaker endorsements. The […]

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there’s a lot to learn when it comes to Air Jordans and their history

Air Jordans have been an intricate part of the sneaker game since they were first introduced in 1985. Whether it was the Jordan 1 getting banned, MJ dunking from the foul line in the Jordan 2, or making us believe he could fly in the Air Jordan 3, our memories our filled with Air Jordan […]

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Jordan was approved as majority owner

But his timing in buying majority control in the Hornets was impeccable. Jordan was approved as majority owner in March 2010 in a deal that valued the club at only $175 million, excluding Jordan’s agreement to cover loses. NBA values have soared since then with new TV contracts and Steve Ballmer’s blockbuster $2 billion bid […]

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Jordan aligned with Novant

Jordan’s two-year agreement with Novant Health expired last year. Jordan aligned with Novant, in part, as a carrot for the healthcare company to sign a team sponsorship deal in the 2012 with the former Bobcats, who changed their name to the Hornets ahead of the current NBA season (Novant remains a team sponsor).

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Jordan also has seven restaurants

Nike royalties provide the bulk of Jordan’s annual earnings, but he still has sponsorship deals in place with other long-time partners: Gatorade , Hanes, Upper Deck, 2K Sports and Five Star Fragrances. For this year’s NBA All-Star game and as part of its 50th anniversary celebration, Gatorade digitally remastered its famous “Be Like Mike” ad, […]

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Take the launch of the retro Air Jordan XI “Legend Blue” on Dec

Take the launch of the retro Air Jordan XI “Legend Blue” on Dec. 20. It sold out on Nike’s website in three hours. Other retailers also quickly emptied their supply. At an average price of $180, according to SportScanInfo, Nike sold more than $80 million of the “Legend Blue” within its first week with most […]

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It was not the Air Jordan 1

Keep in mind that the uniform style worn during Michael’s rookie season were different. The road jerseys consisted of black script lettering for Chicago along the chest and the home jerseys with the Bulls team name in red. After the 1984-85 NBA season, the Bulls sported a new uniform style which is similar to what […]

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the Air Jordan 1 was banned 31 years ago

We’ve been led to believe that the black and red colorway of the Air Jordan 1 was banned 31 years ago. But was it really? The Air Jordan 1 is a mysterious shoe that originally released in all sorts of colorways, and in order to gather the history and evolution of the brand, we must […]

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The last commercial Spike would do was in 2005 for the Air Jordan 20.

Air Jordans, now commonly known as Jordan Brand has a long and rich history starting from 1985 when the first model was released, the Air Jordan 1.Not only was Michael Jordan defying gravity and schooling opponents, but his Air Jordans were sought after because everybody wanted to be like Mike. It wasn’t all fun and […]

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