Air Jordan Shoes

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And all this before the shoe even hit the market.

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The Jordan I’s $65 price tag at the time had people balking at grabbing a pair but NBA commissioner David Stern ended up being the one with the best “marketing plan” for the sneaker. After MJ stepped out on the floor in the infamous black and red Is that Mike himself said looked like the Devil’s shoe, the NBA fined Jordan $5,000 every game he laced them up for failing to meet the uniform code. The sneaker ban built so much buzz around the shoe that Nike gladly paid each fine and eventually watched the money pile up. Nike had to make a secondary colorway that fit NBA guidelines. And all this before the shoe even hit the market.

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