Air Jordan Shoes

Retro Jordan Shoes,New Jordans,air jordan,cheap jordans,nike shoes

August, 2017

the Jordan line became its own brand! In addition to producing shoes for high school

Just when many thought that the Air Jordan line would end with Jordan’s final retirement, the Jordan line became its own brand! In addition to producing shoes for high school and college teams, they even create signature shoes for current NBA players, ushering in a whole new generation of Jordan fans. Just this past October, […]

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Nike created the famous “Jumpman” logo…

Then, in 1987, Nike created the famous “Jumpman” logo…and the rest is history. The shoes were already well-received, but after that they just exploded in popularity. First, the Jumpman logo was just on the shoes. Then it popped up on T-shirts, pants, socks, and everything you could imagine. Nike went from the gutsy startup company […]

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Did Jordan get to be a worldwide superstar because of his basketball skills alone? Of course not! Nike and Air Jordans had as much to do with it as anything. In fact, it’s probably the penultimate example of innovative marketing. Before Air Jordans, there were no signature shoes – just sponsorships. Before Air Jordans, NBA […]

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Nike has done it again

Nike has done it again. The company’s introduction of the Air Jordan 11 Retro Concords on the Friday before Christmas generated long lines of people waiting, sometimes all night, to be amongst the first to shell out $180 for these shoes at retailers around the country. And $180 is only the list price. Some re-sellers […]

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Air Jordan 11 Retro Concords are already a big hit.

In addition to being a graphic representation of the brand that gets quickly implanted in buyer brains, the swoosh becomes a brand validator that gives status and recognition to the buyer. It’s a short-cut to purchase that overcomes even price barriers of $180, $349 or even $1,000 for one pair of athletic shoes. For the […]

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The genius of Nike’s marketing is not limited to leveraging big news stories

The genius of Nike’s marketing is not limited to leveraging big news stories. It appears every day in the sports sections of newspapers, blogs, and TV coverage of sporting events as the Nike swoosh is prominently displayed on uniforms and sports gear. The location of the swoosh for maximum exposure enables the brand to be […]

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Nike made a commercial with Tiger Woods that became

Since the 1984 Olympics, Nike has used just about every opportunity to leverage their promotional investments with news coverage. In 2010, when the news media was focusing their attention on the Tiger Woods cheating scandal, Nike made a commercial with Tiger Woods that became its own news story and capitalized on the widespread interest in […]

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Jordan branded shoes

These three figures are resale prices for three different Jordan branded shoes, the Air Jordan 11 (blackout), UNDFTD X Air Jordan 4 and the Air Jordan 10 and 12 OVO editions. In all three cases these were limited editions or one off shoe releases. However for the product to re-sell for so many times more […]

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Jordan himself rates higher than any athlete in consumer perception

Jordan himself rates higher than any athlete in consumer perception, according to market research firm Repucom. He ranks 12th globally. The only other athlete in the top 20 was David Beckham. Jordan’s 98% awareness level in the U.S. is on par with President Barack Obama in the States.

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The truth Jordans can keep margins

The truth Jordans can keep margins so wide because of it’s branding power. Jordan’s are luxury goods, but one that isn’t exclusive to the wealthiest. The name Jordan it self is worth millions of dollars. At a civil trial focused on the market value of Michael Jordan’s identity, Jordan was awarded $8.9 million from Safeway […]

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